Siddharth Nakul Gulati PhD student

Sid profile pic

Sid is a Phd student and the focus of his research is to understand the role of trust in user engagement.
His main goal is to develop evaluation frameworks in the form of empirical models or scales which can be used to monitor trust levels of users during their interactions with a technological artifact. This work stems from the motivation that despite repeated trust breaches in the online environment, there has been little change in the behavior of people. CV and publications in ETIS